Urban Loft Revamp has become India's most popular mobile home design game since its 2022 launch, amassing over 10 million downloads across Android and iOS platforms. This casual simulation game combines interior design creativity with puzzle-solving mechanics, appealing particularly to Indian female players aged 18-35.
The game's local success stems from its cultural adaptation - featuring Indian architectural styles, festive decorations for Diwali and Holi, and regional furniture designs. Players transform dilapidated urban lofts into stylish homes while managing budgets and solving matching puzzles to earn design materials.
India-Specific Features
Localization Highlights
The Indian version of Urban Loft Revamp includes:
Special Diwali and Holi event levels with traditional decorations
Region-specific furniture collections (Mughal, Rajasthani, Kerala styles)
Hindi voiceovers and culturally relevant storylines
Integration with UPI payments for in-app purchases
Player Demographics & Stats
Indian player data (as of Q2 2024):
72% female, 28% male players
Average session duration: 28 minutes
Top 5 states by downloads: Maharashtra, Delhi, Karnataka, Tamil Nadu, West Bengal